ABOUT US
A few questions about franchise ecosystem, including franchisor in Franchise World Link
10 Countries
Connecting Franchise Entrepreneurs
Our mission is to increase profitability of franchisor and investor in key strategic countries. Always with ethics, integrity and trust.
Our Vision
Our vision is to become the reference platform connecting the franchise industry worldwide.
Our mission
Our mission is to increase profitability of franchisors and investors in key strategic countries. Always with ethics, integrity and trust.
Our franchise platform
Our Franchise World Link platform has been developed over the years in close collaboration with franchisors and entrepreneurs. Franchisors and investors in fast growing countries do need a strategy. When you want to be successful in franchise, it is not only about investment in a country, it is also about finding the right partners and following some key strategic steps to reach your goals. Our innovative platform is based on a unique management system and on business franchise opportunities bringing data from individual, entrepreneurs, franchisors, and investors.
Our Business model
Discover how Franchise World Link platform users find partners of interest to them. The Franchise World Link model is a unique hub to potential new relationships in the global franchise growing industry helping collaboration processes with outstanding professionals.
Our group
We have a large experience in franchising. We are operating in fast growing countries with a strong focus on Africa, Latin America and Asia. We are specialized in connecting franchisors, investors and entrepreneurs. We are brokers for master franchisees and specialized in franchise merger & acquisition. We provide key value-added services to the franchise industry.
FRANCHISE WORLD LINK is helping franchisor, based on a flow of franchise business offers, arranged around 10 industry sectors and 30 countries (We will provide the necessary references about franchisors country projects on request – All project being confidential we will need to request first the authorization from the franchisor).
Our CEO
Olivier Guerrero
CEO
Olivier is originally from France and has worked extensively across Latin America, Europe, Africa, and Asia in over 25 years of experience in different industries, including food, logistics and franchise retail. Olivier has worked both in large firms such as DHL, FedEx, and UPS and has also worked in start ups and ran his own franchise operation at Mail Boxes Etc. Olivier has managed in 3 continents GMS Logistics a Singaporean master franchisee of InXpress in partnership with DHL. Olivier has his MBA from ESCP Europe and has also done programmes at IESE Business School.
Our steering committee
Paul Rakotondrasoa
Paul is Malagasy French with a long experience in Canada. Paul had various analytical roles as well as strategic alignment, strategic execution, IT value creation, performance optimization, change management and managing digital transformation programs. Paul is experienced in project management, portfolio management office, demand management, IT service management, requirement management, process design and implementation, business analysis. Paul worked for various companies including Ericsson Canada, National Bank of Canada, AXA, BNP Paribas, Nokia, Credit Agricole, Bouygues telecom, Eni gas & power.
Mike Rosenberg
Mike is American and he is a professor of strategy, globalization, & sustainability at IESE Business School. Mike teaches long-term strategy, scenario planning and analysis of business problems in IESE’s MBA, Global Executive MBA and executive education programs. Prior to joining the faculty, Mike worked as a management consultant to the international automotive industry for Heidrick & Struggles, A.T. Kearney and Arthur D. Little.
Per Sundmalm
Per is Swedish and is the founder and CEO of Tea Shop East West Company, a retail network dedicated exclusively to selling high quality leaf tea, rooibos and infusions, as well as accessories and gourmet food. Per has a large experience in franchising. Per has always been a tea passionate and a business entrepreneur.
José Luis Nueno
Professor at IESE Business School in Barcelona
José Luis Nueno is a professor in the Marketing Department at IESE Business School in Barcelona. He holds a Ph.D. in business administration (marketing) from Harvard University, an MBA from IESE and a degree in law from the Universitat de Barcelona. Prof. Nueno is recognized as one of the most distinguished leaders in globalization, the marketing of consumer and luxury goods and relationship marketing. He is the co- author of “Zara: Fast Fashion”, one of Harvard Publishing’s first interactive case studies. Prof. Nueno is a board member of a number of leading international companies. He is also a corporate consultant since 1986 and has worked on behalf of more than 160 global clients on more than 230 projects. Prof. Nueno advises national and international corporations in the areas of marketing and strategy.
OUR PARTNERS
We work with the very best. We are proud of our partners, who work with us to deliver the best service.
